“Mavi Kapı” (“Blue Door”)  is a branding project commissioned by a locally specialized, boutique real estate agency positioned at the Anatolian side of the Bosphorus Coastline in Istanbul. 

The recognition and distinctiveness of the visual brand identity system was built upon the cultural heritage of the region alongside with visual cues of the Bosphorus. The agency’s expertise on the Bosphorus Coastline along Anatolian Fortress region led to a research phase that resulted in our findings regarding the architectural elements and patterns used within the renowned historical symbol of Anatolian Fortress, named Küçüksu Palace. These patterns was spread throughout the brand identity system for bringing a specialized, authentic, prestigious approach to the company. 

The name of the company “Blue Door” symbolized opening doors to new livings on the Bosphorus line. Keeping that in mind, “Boğaz’a Bir Adım” (“One step to Bosphorus”) was created as a tagline for emphasizing the lifestyle solutions focused attitude of the business owners.
Scope of the Project

Brand strategy
Marketing research
Moodboard
Tagline 
Brand identity system
Collateral and signage
 

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