Exhibited on Cardist ’07, Banksoft exhibition stand aimed to communicate the financial product range of Banksoft through demonstrating company’s solutions to its visitors.
Project Development
The involvement of the visitors was the starting point of the design. The floor plan of the exhibition area was constructed with an angle, symmetrical on both sides for providing an easy flow and circulation of the visitors, considering the entrance and exit routes of the fair.
Highlighting the variety of solutions was another goal. For representing the different product and service divisions of Banksoft, the exhibition area was split into seven modular sections.
A sense of unity and continuation was reached through the repetition of graphic and interior elements.
Each demonstration unit was emphasized with separate lighting and coloring. Color codes functioned as a classification system for the product range.
Project Responsibilities and Roles
Concept development
3d modelling and rendering
Project presentation
Project implementation and supervision
3d modelling and rendering
Project presentation
Project implementation and supervision
Credits
Design Agency: Terminal Design
Client: Banksoft
Team: Gürçağ Özler
Year: 2007
